Pelican Products Promotes Kevin Murphy to Lead Marketing for the U.S.

Published January 27, 2021, 12:00 AM PST


kevin murphy pelican products marketing vice president

Torrance, CA -

Pelican Products, Inc. has promoted Kevin Murphy to Vice President of Marketing for the U.S. Sales Division. In his new role, Murphy will oversee the U.S. Commercial, Government and Consumer marketing teams, as well as all branding and creative initiatives.

“For the past 19 years, Kevin’s work to bring the Pelican Products brand to life has inspired customers across the globe,” said Stephan Corti, Chief Commercial Officer for Pelican Products. “Because of his creativity, drive and marketing expertise, Pelican’s products are recognized as the best in the industry--offering superior quality, high-performance and rugged protection.”

During his time with Pelican, Murphy has managed all web content, advertising, collateral, videos, packaging and exhibits, as well as implementation of an information database, consumer relationship management system and lead management program. He also has led brand realignments for acquisitions and the Consumer marketing team’s transition to the U.S. Sales division, including defining a common voice to represent the brand across all platforms.

Murphy is a graduate of Burnley School of Arts in Seattle. Prior to joining Pelican Products, he worked in senior creative roles at well-respected advertising agencies including Foote, Cone & Belding and Dentsu, Young & Rubicam in Hong Kong. Awards from his advertising career include Print Regional Design, Communication Arts and the Art Directors Club of Los Angeles. Murphy also holds nine U.S. patents licensed to Disney, Rubbermaid and Fellowes.


Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.

Pelican Products, Inc. is the global leader in the design and manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, entertainment, industrial and in numerous outdoor markets. Pelican™ products are designed and built to last a lifetime. The company operates in 25 countries, with 23 international sales offices and eleven manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.LU. and the division which manufactures temperature controlled packaging for the healthcare industry, does business worldwide under the brand Peli BioThermal. For more information, visit www.pelican.com or www.behrmancap.com.

All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc.

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