Pelican Products Hires Mitra Giles As Managing Director of West Coast Sales

Published June 30, 2008

Torrance, CA -

Continuing their aggressive growth trend, Pelican Products, Inc., the global leader in the design and manufacture of advanced lighting systems and virtually indestructible cases, has hired Mitra Giles to lead its Western United States sales operations.

With more than 15 years of industry and sales management experience, Giles will lead Pelican’s commercial sales staff west of the Mississippi River and drive new business development in the company’s multi-million dollar, Commercial Sales Division.

“Mitra is an extremely accomplished sales executive and I am confident that she will lead Pelican’s Western Commercial Sales Division to levels previously undreamt of in our 30 year history,” said Mark Rolfes, Vice President of Sales. “Her background and industry contacts will be an invaluable tool to those she leads and we are extremely proud to have her on our team.”

Prior to joining Pelican, Giles was at FedEx® Corporation as a Worldwide Account Manager in Worldwide Services and Emerging Products. While there she helped to execute new product launches, associated marketing campaigns and beta tests specializing in the Reverse Logistics arena. Prior to that, she worked her way up the FedEx ranks and served in a wide variety of sales and management capacities.  Career highlights include effectively managing some of the company’s largest multi-million dollar accounts and winning the 2007 Five Star Award (FedEx’s most prestigious honor) for outstanding sales growth.

Giles holds a Bachelor’s Degree from the California State University at Fullerton and a Master’s Degree from the University of California at Irvine. Additionally, she holds a certification in Reverse Logistics and Supply Chain Management from the California State University at Long Beach.

About Pelican Products

Pelican Products, Inc. is the global leader in the design and manufacture of high-performance protective cases, temperature-controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, life sciences, industrial, entertainment, and in numerous outdoor markets. Pelican™ products are designed and built to last a lifetime. The company operates in 27 countries, with 23 international sales offices and eleven manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.LU. and the division which manufactures temperature-controlled packaging for the healthcare industry, does business worldwide under the brand Peli BioThermal. For more information, visit