TORRANCE, CA - Apr 04, 2017
Pelican Products, Inc., the global leader in the design and manufacture of high performance protective cases and advanced portable lighting systems, has appointed Estefania Fenoy as Director of Marketing for Europe, Middle East and Africa (EMEA).
With more than 20 years of media industry and marketing management experience, Fenoy will lead Peli’s business-to-business and business-to-customer marketing efforts for their Commercial/Government and Consumer divisions, in nearly 100 countries across Europe, the Middle East and Africa.
“Estefania has been extremely effective at driving marketing, public relations and social media initiatives to elevate the Peli and Pelican brands and support our dealer network,” said Scott Ermeti, Vice President of Pelican Products - International Business. “Her focus on our audiences, extensive international market knowledge and attention to detail will ensure that our brand equity continues to increase and drives business growth within all our markets.”
Since starting with Peli in 2000 Fenoy has been a guiding force behind every aspect of the company’s marketing in EMEA and has been instrumental in building Peli into a truly global brand. Prior to joining the company, she worked in the Media/Broadcast Industry with the ITB TV Channel in London (UK) and previously in the Biotechnology Industry in Barcelona, Spain.
She holds an Administration and Business degree from the University of Barcelona, a Master’s Degree in Public Relations and Corporate Communication from Escuela de Alta Dirección y Administración (EADA) and an International Marketing degree from the INStitut Européen d'ADministration des affaires (European Institute of Business Administration – INSEAD).
Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.
Pelican Products, Inc. is the global leader in the design and manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, entertainment, industrial and consumer. Pelican™ products are designed and built to last a lifetime. The company operates in 21 countries, with 22 international sales offices and six manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.L.U. For more information, visit www.pelican.com or www.behrmancap.com.
All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc.
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