Torrance, CA - September 18, 2017
Pelican Products, Inc. (Pelican), the global leader in the design and manufacture of rugged gear for outdoor enthusiasts, today announced the newest addition to the Pelican™ Elite Soft Cooler line. Introducing the 48-can size, a larger version of Pelican’s rugged, flexible, high-quality soft coolers with 12 and 24-can capacity.
The new Pelican™ Elite 48-Can Soft Cooler serves as a convenient alternative to many larger, bulkier and heavier hard-sided coolers on the market. “Building on the success of our 24-can soft cooler, we wanted to offer a larger version with all the same uncompromising features and ultimate durability for even greater adventures,” said Bob Shortt, President of Pelican's Consumer Division. “This new size is one of the largest soft coolers on the market and has enough space to fit everything you need, from ice and cans to lunch and snacks.”
The spacious 48-can capacity is also lightweight (8 lbs.), and is made with a sweat-proof rugged exterior fabric and a detachable padded shoulder strap for easier carrying. The steel-tie down anchors have built-in bottle openers for greater convenience and the front pocket stores small belongings. The cooler is designed with high-density closed-cell foam insulation that allows for extreme ice retention, keeping contents cold for up to 48 hours. Other features include:
The Pelican Elite 48-Can Soft Cooler is available in black/gray for MSRP $329.99 and will soon be available through authorized dealers. A three-year guarantee backs the Pelican™ Elite Soft Cooler.
Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.
Pelican Products, Inc. is the global leader in the design and manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, entertainment, industrial and consumer. Pelican™ products are designed and built to last a lifetime. The company operates in 21 countries, with 22 international sales offices and six manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.L.U. For more information, visit www.pelican.com or www.behrmancap.com.
All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc.