Introducing New Larger Size Added to Pelican’s Elite Soft Cooler Collection

Published September 18, 2017

pelican sc38 soft cooler 48 can coolers

Torrance, CA -

Pelican Products, Inc. (Pelican), the global leader in the design and manufacture of rugged gear for outdoor enthusiasts, today announced the newest addition to the Pelican™ Elite Soft Cooler line. Introducing the 48-can size, a larger version of Pelican’s rugged, flexible, high-quality soft coolers with 12 and 24-can capacity.

The new Pelican™ Elite 48-Can Soft Cooler serves as a convenient alternative to many larger, bulkier and heavier hard-sided coolers on the market. “Building on the success of our 24-can soft cooler, we wanted to offer a larger version with all the same uncompromising features and ultimate durability for even greater adventures,” said Bob Shortt, President of Pelican's Consumer Division. “This new size is one of the largest soft coolers on the market and has enough space to fit everything you need, from ice and cans to lunch and snacks.”

The spacious 48-can capacity is also lightweight (8 lbs.), and is made with a sweat-proof rugged exterior fabric and a detachable padded shoulder strap for easier carrying. The steel-tie down anchors have built-in bottle openers for greater convenience and the front pocket stores small belongings. The cooler is designed with high-density closed-cell foam insulation that allows for extreme ice retention, keeping contents cold for up to 48 hours. Other features include:

  • Puncture-proof 840-denier double-coated thermos-plastic urethane hi-grade exterior
  • Compression-molded lid and base, and double stitched, over-molded handles
  • Press and pull buckle system (holds tight under pressure)
  • PVC-free interior material with an FDA-approved food grade, anti-mildew and anti-odor liner
  • 100% watertight, leak-proof, wide-mouth TIZIP™ zipper

The Pelican Elite 48-Can Soft Cooler is available in black/gray for MSRP $329.99 and will soon be available through authorized dealers. A three-year guarantee backs the Pelican™ Elite Soft Cooler.

About Pelican Products

Pelican Products, Inc. is the global leader in the design and manufacture of high-performance protective cases, temperature-controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, life sciences, industrial, entertainment, and in numerous outdoor markets. Pelican™ products are designed and built to last a lifetime. The company operates in 27 countries, with 23 international sales offices and eleven manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.LU. and the division which manufactures temperature-controlled packaging for the healthcare industry, does business worldwide under the brand Peli BioThermal. For more information, visit