Corporate Strategist Sunny Choi Joins the Pelican Products Executive Team

Torrance, CA · September 25, 2019

pelican products sunny choi vp strategic initiatives

Pelican Products, Inc., the global leader in the design and manufacture of high-performance protective cases, temperature-controlled packaging systems and advanced portable lighting systems, welcomes strategic planning and business development expert Sunny Choi to a key position on its executive team.

As Vice President of Strategic Initiatives, Choi’s responsibilities include coordinating due diligence functions during the review phase of acquisitions and providing analysis and recommendations including valuations and financial feasibility studies. He will be taking a lead role in the five-year planning and strategic development for the company, alongside Pelican’s executive management team.

“Sunny has an excellent track record of leading companies through strategic planning, mergers and acquisitions, and business development,” stated CEO Lyndon Faulkner. “We look forward to the positive impact his business acumen will have on Pelican’s future portfolio.”

Prior to joining Pelican, Sunny was Vice President of Corporate Development for Belkin International, where he led numerous high value acquisitions and joint ventures. He has also held key positions at Ancora (acquired by Pitney Bowes), Inktomi Corporation, Wherehouse Entertainment and Warner Brothers Studios.

Choi holds a Master of Business Administration with an emphasis on Strategy and Marketing from UCLA Anderson School of Management, as well as a Bachelor of Arts in Business Economics from UCLA.

Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.

Pelican Products, Inc. is the global leader in the design and manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, entertainment, industrial and in numerous outdoor markets. Pelican™ products are designed and built to last a lifetime. The company operates in 25 countries, with 23 international sales offices and twelve manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.L.U. For more information, visit or

All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc.