Pelican™ Products Acquires Key Australian Distributor
Torrance, CA · March 26, 2008
Pelican™ Products, Inc., (Pelican) the global leader in the manufacture of advanced lighting systems and virtually indestructible cases, today announced the acquisition of its Australian distributor, Pelican Products Australia Pty. Ltd. The company has served as Pelican’s exclusive product distributor in Australia for the past 20 years. The company, which will be renamed Pelican Products Pty. Ltd. is Pelican’s first-ever acquisition and supports the company’s continued global expansion plans.
“We are extremely excited to formally expand our international business with Pelican’s first ever acquisition by bringing our Australian distribution partner officially into the Pelican Products corporate family,” said Lyndon Faulkner, president and CEO of Pelican Products, Inc. “The owners, Graeme and Lorraine Roberts, have built a great business and developed a strong reputation for Pelican throughout Australia and we owe them a debt of gratitude for their hard work. As they transition into retirement, we will seek to build upon their success in order to take the Pelican brand to new heights in this region of the world as we continue to build our global reach.”
Until recently, Pelican Product’s leaders have focused on growing the company organically with impressive double digit year-over-year sales increases attributable to constant product innovation and a strong sales force. As the company moves forward, it will augment this growth with strategic business acquisitions around the world to bolster Pelican’s position as the premier global case and flashlight manufacturer.
In addition to the Australian acquisition, the company has enlisted a senior executive, Christian Nyman, to head up the Australian business unit and expand the Australian business for Pelican’s International group. Nyman brings a diverse background in B2B and B2C sales with such noted manufacturers as LG Electronics, Siemens, Philips Consumer Electronics and LEGO. Most recently, Nyman managed the Asia-Pacific mobile phone business for LG and was responsible for developing LG’s operator and distribution channel strategies for consumer, enterprise, and small/medium business markets.
“Pelican has offered me a terrific chance to draw on my past sales management and operations experience in the Asia-Pacific region to help take the Pelican brand in Australia to greater heights,” said Nyman. “I believe that we have a huge opportunity to expand Pelican’s distribution in the region and experience increased revenue growth beyond the strong levels that the previous owners achieved.”
The company operates with a full-time staff of sales, marketing, customer service, finance/administration and warehouse operations professionals and Nyman is currently recruiting for positions in many key areas. He will have full responsibility for the Australian business unit operations and sales and will report directly to Scott Ermeti, VP of Marketing and International Business.
“Christian brings to Pelican an impressive track record of successful consumer and business-to-business product sales and management expertise in the Asia-Pacific region,” said Ermeti. “We are confident that under his capable leadership we will further elevate Pelican in Australia and throughout the region.”
Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.
Pelican Products, Inc. is the global leader in the design and manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, entertainment, industrial and in numerous outdoor markets. Pelican™ products are designed and built to last a lifetime. The company operates in 25 countries, with 23 international sales offices and twelve manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.L.U. For more information, visit www.pelican.com or www.behrmancap.com.
All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc.