As Vice President of Sales, Schiek is responsible for all consumer product sales operations in the Consumer Division. Day-to-day responsibilities include setting overarching sales priorities for the Consumer business and overseeing all aspects of promotional campaigns, pricing strategies and distribution channels with retailers at the national level. She has direct oversight of all Pelican National Accounts Managers and Regional Managers.
Schiek joined Pelican with a very successful prior sales career. Most recently, she served as the Vice President of Sales for Hobbico, the largest manufacturer of toy, hobby and remote control products in the world.
Prior to Hobbico, Schiek spent 12 years at THQ, a global video game maker. She was Senior Vice President of Publishing with oversight of sales, sales operations and channel marketing. During her tenure she grew sales from a little over $400 million to over $700 million. She has also held sales leadership positions at Hasbro Interactive, Spectrum Holobyte, Tonka Corporation and Unilever. As a result, Schiek has experience with a wide variety of customers and channels including Amazon, mass merchandisers and clubs, DIY, hobby and consumer electronics.
She holds a Bachelor of Science Degree in Business Administration from Marquette University.
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