Sales Executive Terri Schiek Appointed as Vice President of Core Consumer Sales for Pelican Products, Inc.

Torrance, CA - September 13, 2017

Pelican Products, Inc., the global leader in the design and manufacture of high performance protective cases and advanced portable lighting systems, has appointed Terri Schiek to lead its Core Consumer Sales Division in the United States.

“Terri’s extensive experience and consumer/retail market knowledge offers invaluable insight that will help us to continue to build out the line of legendarily reliable products and services that our customers have come to rely on,” said Bob Shortt, President, Consumer Division, Pelican Products. “I’m confident that her seasoned leadership and talent for relationship building will be a great asset to our strong existing sales team.”

As Vice President of Sales, Schiek will be responsible for all sales efforts in the Consumer Division with the exception of consumer electronics. Her mission will be to significantly build the company’s National Accounts business while expanding their grass roots retail business across the U.S. Day-to-day responsibilities include setting overarching sales priorities for the Consumer business and overseeing all aspects of promotional campaigns, pricing strategies and distribution channels with retailers at the national level. She will have direct oversight of all Pelican National Accounts Managers and Regional Managers.

Schiek joins Pelican with a very successful sales career. Most recently, she served as the Vice President of Sales for Hobbico, the largest manufacturer of toy, hobby and remote control products in the world.

Prior to Hobbico, Schiek spent 12 years at THQ, a global video game maker. She was Senior Vice President of Publishing with oversight of sales, sales operations and channel marketing. During her tenure she grew sales from a little over $400 million to over $700 million dollars. She has also held sales leadership positions at Hasbro Interactive, Spectrum Holobyte, Tonka Corporation and Unilever. As a result, Schiek has experience with a wide variety of customers and channels including Amazon, mass merchandisers and clubs, DIY, hobby and consumer electronics.

She holds a Bachelor of Science Degree in Business Administration from Marquette University.

pelican products terri scheik vp consumer

Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.

Pelican Products, Inc. is the global leader in the design and manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, entertainment, industrial and consumer. Pelican™ products are designed and built to last a lifetime. The company operates in 21 countries, with 22 international sales offices and six manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.L.U. For more information, visit or

All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc.

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