Pelican™ Products Promotes Kevin Emmons To Director of Consumer Sales

TORRANCE, CA - Nov 27, 2007

Positioning itself for more explosive growth, Pelican™ Products, a global leader in the design and manufacture of advanced lighting systems and virtually indestructible cases for protecting valuable equipment, has promoted Kevin Emmons to Director of Consumer Sales.  

Emmons will use his more than 20 years of sporting goods industry sales experience to manage Pelican’s national sales staff and spearhead new business development in the company’s burgeoning Consumer and Dive Divisions.

“Kevin is an amazing Sales Manager and has grown Pelican’s business in the consumer arena by leaps and bounds,” said Mark Rolfes, Pelican Products Vice President of Sales. “With his passion for the Pelican line and retail savvy, I’m confident that this division of our business is in excellent hands. I look forward to seeing the heights to which he’ll take us.”

Previously serving as Pelican’s Consumer Sales Manager, Emmons earned the title of 2006 Pelican Sales Person of the Year after posting phenomenal annual growth in his division. More recently he successfully launched the company’s Nemo™ Series of dive flashlights at the 2007 DEMA (Dive Equipment Manufacturers Association) Show.   

Prior to joining Pelican he served as Director of Sales and Product Manager for Wenger Swiss Army NA where he managed a sales force of more than 50 representatives and product development in the North American (US/Canada) market.  Emmons also developed turn-key retail programs for major sporting goods retailers such as Sports Authority, Dick’s Sporting Goods and Big 5 and custom private label programs at key retailers such as LL Bean, Eddie Bauer and Eastern Mountain Sports. 

Additionally, he worked as Director of Sales and Marketing for LRI Photon (an LED flashlight manufacturer), where he managed their US/Canada sales staff and several marketing initiatives that included packaging, catalogs and advertising layouts.  

Emmons has been featured in Strathmore’s Who’s Who List and holds a Bachelor’s Degree from the University of Delaware.

Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.

Pelican Products, Inc. is the global leader in the design and manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, entertainment, industrial and consumer. Pelican™ products are designed and built to last a lifetime. The company operates in 21 countries, with 22 international sales offices and six manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.L.U. For more information, visit www.pelican.com or www.behrmancap.com.

All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc.