Pelican Products' Mark Rolfes Appointed to Los Angeles Fire Department Foundation Board of Directors

TORRANCE, CA - Feb 24, 2012

Pelican Products, Inc. (www.Pelican.com), the global leader in the design and manufacture of both high-performance protective case solutions and advanced portable lighting systems, announces the appointment of its Vice President of U.S. Commercial/Consumer Sales, Mark Rolfes, to the Los Angeles Fire Department Foundation’s Board of Directors. The Los Angeles Fire Department Foundation (www.supportlafd.org) provides financial support and community backing to the Los Angeles Fire Department (LAFD) by providing essential equipment, technology and world-class training.

Providing supplementary funding to LAFD not met by the city budget, the Los Angeles Fire Department Foundation was founded in 2010 by community volunteers, local business leaders and community activists. The Foundation strives to support the department’s almost four thousand uniformed and non-uniformed members in preparedness training and emergency response through funding various projects, while also providing tactical equipment and continued training programs.

Mark Rolfes brings executive business, sales and leadership experience within the fire and safety industry to support LAFD’s various community programs and funding projects. “Pelican Products is heavily dedicated to supporting emergency responders and servicemen through its products and community outreach,” said Rolfes. “I’m looking forward to working with the Foundation to provide assistance to the LAFD and its many men and women who serve with such integrity and valor in our community.”

As Vice President of Sales at Pelican, Rolfes’ responsibilities include leading Pelican’s U.S. commercial and consumer sales teams while also establishing business initiatives outside traditional distribution channels. Working closely within the community to provide Pelican’s virtually indestructible products to its emergency responders and other safety service members, Mark brings his invaluable relationships and knowledge of tactical fire/safety expertise to the Los Angeles Fire Department Foundation’s foremost matters and projects.

Previous roles include serving as Pelican’s Director of Sales and Industrial Division Sales Manager. Prior to his career at Pelican, he served as the National Sales Manager for The Bata Footwear Company. Rolfes graduated with a Bachelor of Science degree in Business Administration at Towson University in Baltimore, Maryland.

For more information about Pelican Products, Inc. visit www.Pelican.com. Visit www.supportLAFD.org for more information on the Los Angeles Fire Department Foundation and its Board of Directors members.

Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.

Pelican Products, Inc. is the global leader in the design and manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, entertainment, industrial and consumer. Pelican™ products are designed and built to last a lifetime. The company operates in 21 countries, with 22 international sales offices and six manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.L.U. For more information, visit www.pelican.com or www.behrmancap.com.

All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc.