Pelican Appoints Bob Shortt as President of Its Consumer Division

Torrance, CA - May 18, 2015

Pelican Products, the global leader in the design and manufacture of high-performance protective case solutions and advanced portable lighting systems, has appointed Bob Shortt as President of their newly structured Consumer Division. Pelican is organizing into three distinct business units:

  • The newly established Consumer unit will focus on the consumer product lines as well as traditional cases and lighting products for the consumer electronic devices, sporting goods, photography and dive markets
  • Traditional Commercial (Industrial, Fire Safety, Law Enforcement markets) and Government Division
  • Pelican BioThermal? division, focused on temperature controlled transportation products and services

"As President of our newly formed Consumer Division, Bob's industry insight, consumer experience and knowledge of customer needs will look to grow and expand on our already well-received lines of mobile electronics protection, luggage, coolers and lighting products," said Lyndon Faulkner, President and CEO, Pelican Products. In his new role, Shortt will oversee all aspects of Pelican's Consumer Division with a heavy emphasis on sales, marketing and business development.

He brings more than 30 years of sales, product management and marketing experience to his new position. Prior to joining Pelican, Shortt most recently oversaw the entry into the tablet case market for Targus Incorporated and managed their exclusive global supply relationship with Dell. His career has also seen him working with industry leading companies that include Black & Decker (Kwikset and Price Pfister divisions), CSK Auto (Kragen, Checkers and Shucks brands) and Waterpik Technologies. Shortt holds a Bachelor's Degree in Political Science from the University of California at Berkeley.

pelican products bob short president of consumer division

Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.

Pelican Products, Inc. is the global leader in the design and manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, entertainment, industrial and consumer. Pelican™ products are designed and built to last a lifetime. The company operates in 21 countries, with 22 international sales offices and six manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.L.U. For more information, visit or

All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc.

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