Jennifer Lim Appointed Director of Marketing – Consumer Division for Pelican Products, Inc.

Torrance, CA · July 16, 2018

pelican products jennier lim marketing director

Pelican Products, Inc. has recently hired Jennifer Lim to lead its Consumer Marketing team, based at Pelican’s downtown Long Beach, CA office. Pelican’s Consumer Division produces products for hunt and fish, adventure, personal electronics, photography and DiY markets.

Lim brings over 15 years of marketing experience to Pelican, having worked with start up companies to iconic brands such as Hyundai, Harman/Kardon and Beats by Dr. Dre.

“Jennifer’s dynamic marketing experience is very well suited to guide this team,” said Bob Shortt, President of Pelican’s Consumer Division. “Her expertise in marketing strategy, branding, digital and social media will complement Pelican’s growing product line perfectly.”

As Director of Marketing for Pelican’s Consumer Division, Jennifer will develop clear, actionable marketing plans for new and existing products. She will oversee the Consumer Marketing team and manage outside marketing, social media and PR agencies to implement Pelican’s brand strategy and increase awareness. She will also work cross functionally with Sales, Legal and Product Management teams to achieve Pelican’s overall objectives.

Lim holds a Bachelor of Arts degree in Sociology with an emphasis on business economics from the University of California, Los Angeles.

Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.

Pelican Products, Inc. is the global leader in the design and manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, entertainment, industrial and consumer. Pelican™ products are designed and built to last a lifetime. The company operates in 21 countries, with 22 international sales offices and six manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.L.U. For more information, visit or

All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc.

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