PRESS RELEASES

Pelican on Discovery Channel's "Factory Made"

TORRANCE, CA - Jan 13, 2010

After months of work and planning, the Discovery Channel Show “How Stuff is Made” (recently renamed “Factory Made”) is airing how Pelican Products are made in two segments on two episodes.

Pelican factory staff worked with a Discovery Channel film crew for two days capturing every minute detail of how our amazing products are made. The result is a great glimpse at the processes that maintain the legendary Pelican product quality.

Some of you might have seen the Pelican logo in the “Factory Made” commercials. This is a result of a massive branding effort executed by Operations and the Marketing Department to ensure that our logo is seen in all aspects of the segment.

When: Two shows, both set to air on Wednesday, January 13th. Air times vary by cable system. Please search for the following episode numbers:

  • Episode 8 – Featuring the 0450 Tool Chest – Guide Listing: Episode 8 marbles, water filters, a toolbox and packing foam.
  • Episode 10 – Featuring the 2410PL – Guide Listing: Episode 10 - hockey sticks, flashlights, insulated windows and school bus seats.

Fire up your digital video recorders and please feel free to forward this message on to your customers, family and friends so we can get the word out.

About Factory Made

FACTORY MADE is a television series about how things are made and why they’re built the way they are. It’s an all access pass inside some of the most innovative factories to see the magic of mechanized perfection. Behind the mesmerizing precision of production lines are the stories of design challenges overcome, engineering puzzles solved and the marvels of production volume and efficiency. Factory Made explores the innovation and manufacture of everything from small jet airplanes, blue jeans, and trumpets to motorcycles, popcorn machines and stamps.

Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.

Pelican Products, Inc. is the global leader in the design and manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, entertainment, industrial and consumer. Pelican™ products are designed and built to last a lifetime. The company operates in 21 countries, with 22 international sales offices and six manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.L.U. For more information, visit www.pelican.com or www.behrmancap.com.

All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc.