PRESS RELEASES

Pelican Products, Inc. Announces Pelican Elite Coolers

TORRANCE, CA - Aug 02, 2012

Pelican Products, Inc., the global leader in the design and manufacture of advanced lighting systems and high-performance protective case solutions, today introduced the Pelican Elite Coolers as the newest addition to their consumer line.

“The Elite Coolers is an exciting line of new products being created by Pelican. Each cooler has built into it, the many years of unrivaled experience we have in developing protective cases.” said Lyndon Faulkner, President and CEO of Pelican Products, Inc. “Whether you’re protecting your recently-caught game or supplies for your next epic excursion, these coolers are engineered to stand up to any situation.”

The Elite Coolers are built tough to exacting military standards with the most durable polymers and are engineered with secure press and pull latches, a freezer-grade o-ring seal and dual handles for easy transport and tie-off. Perfect for fishing, boating, camping and tailgating, the 3 new Elite Coolers hold up to 35, 45 or 65 U.S. liquid quarts and are designed with a 2” uninterrupted solid wall construction that will retain ice for 7 to 10 days.

Manufactured in the company’s South Deerfield, Massachusetts facility, the Pelican Elite Coolers are now available for purchase at www.Pelican.com for MSRP $259.95, MSRP $299.95, and MSRP $359.95 for the various sizes, respectively. All Elite Coolers are backed by an industry leading lifetime guarantee of excellence.

The newly introduced Pelican brand is Pelican’s first consumer products brand and includes rugged, protective consumer products designed to allow users to transport and protect all that they value, regardless of environmental conditions. The line is presented to consumers via a new website, www.Pelican.com.

Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.

Pelican Products, Inc. is the global leader in the design and manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, entertainment, industrial and consumer. Pelican™ products are designed and built to last a lifetime. The company operates in 21 countries, with 22 international sales offices and six manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.L.U. For more information, visit www.pelican.com or www.behrmancap.com.

All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc.

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