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May 10, 2004 ***FOR
IMMEDIATE RELEASE***
PELICAN
PRODUCTS, INC. WORKS TO PROTECT ITS NAME
TORRANCE,
CA May 10, 2004 Pelican Products, a leading manufacturer
of technically advanced flashlights and watertight protective cases, seeks
to differentiate its company name from a video game peripheral company
that was recently featured in a prominent adult mens magazine under
a very similar name.
In
this day and age, our customer relationships are of paramount concern
and we must be vigilant about where our brand name is featured,
said Rick Kern, Chief Financial Officer, Pelican Products, Inc. Our
Pelican brand image is associated with quality and dependability across
the globe, but we would lose that very quickly if we were to allow unaffiliated
companies to use our name.
The company
in question is Pelican, formerly Pelican Accessories, a division of ElectroSource,
LLC, an after-market, videogame peripheral manufacturer, based in Vernon,
CA, that sells, among other things, soft carrying cases and flashlight products.
For more
information on Pelican Products, Inc., contact us at 23215 Early Ave,
Torrance, CA 90505. Phone: (310) 326-4700 or (800) 473-5422 (Outside CA),
Fax: (310) 326-3311, www.pelican.com. CONTACT:
Keith Swenson
Pelican Products, Inc.
(310) 326-4700 - Phone
(800) 473-5422 Toll Free
E-mail: kswenson@pelican.com |