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January 24th, 2006        ***FOR IMMEDIATE RELEASE***

Mark Rolfes Named Pelican’s VP of Sales

Mark RolfesTorrance, CA - January 24, 2006 - Pelican™ Products has appointed Mark Rolfes as Vice President of Sales. His responsibilities will include driving continued sales growth in the US market, leading Pelican’s team of sales professionals and developing new business initiatives outside Pelican’s traditional channels of distribution.

Rolfes brings nearly 20 years of strategic marketing and sales management experience to his new position. Most recently he served as Pelican’s Director of Sales after being promoted from Industrial Division Sales Manager. In each position, he has led the sales team to record breaking profits every year. Prior to joining Pelican, Rolfes served as National Sales Manager for Bata Footwear Company, a leading manufacturer of industrial/chemical protective footwear. During his tenure there, he assisted with new product development and landed accounts with a wide variety of major hardware and safety equipment suppliers that included Home Depot and W.W. Grainger.

“Mark’s proven leadership and vision are invaluable assets to Pelican,” said John Padian, Chief Operating Officer, Pelican Products. “His vast knowledge and established relationships in the markets that Pelican serves will be key to our company’s continued success in the years to come.”

Rolfes holds a Bachelor of Science degree in Business Administration from Towson State University in Baltimore, Maryland.

Pelican Products is a leading manufacturer of high-impact, watertight equipment Protector™ Cases and technically advanced, safety approved flashlights. For more information contact the company at 23215 Early Ave., Torrance, CA 90505.  Phone: (310) 326-4700 or (800) 473-5422 (Outside CA), Fax: (310) 326-3311, www.pelican.com, sales@pelican.com.

Media Contact:
Keith Swenson
Pelican Products, Inc.
Tel: (310) 326-4700
Toll Free: (800) 473-5422
E-mail: kswenson@pelican.com

All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc. and others.