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January 4, 2005       ***FOR IMMEDIATE RELEASE***


TORRANCE, CA – January 4, 2005- Pelican Products, a leading manufacturer of high-impact, watertight cases and technically advanced, safety-approved flashlights has hired Kevin Emmons as their Sporting Goods Division Sales Manager.  He will be responsible for the management and business development of Pelican’s Sporting Goods Division and 2005’s Adventure Series product line launch. 

Emmons brings more than 20 years of sporting goods industry sales experience.  Prior to joining Pelican he served as Director of Sales and Product Manager for Wenger Swiss Army NA where he managed a sales force of more than 50 representatives and later was responsible for product development in the North American (US/Canada) market.  While at Swiss Army NA, Emmons developed turn-key retail programs for major sporting goods retailers such as Sports Authority, Dicks Sporting Goods and Big 5.  He also managed custom private label programs at key retailers such as LL Bean, Eddie Bauer and Eastern Mountain Sports.  Additionally, he worked as Director of Sales and Marketing for LRI Photon, an LED light manufacturer managing a sales staff in the US and Canada. He worked on several marketing initiatives that included packaging, catalog and advertising layouts.  

Emmons has been featured in Strathmore’s Who’s Who List and holds a BA from the University of Delaware.

For more information regarding Pelican Products, contact Pelican at 23215 Early Ave., Torrance, CA 90505.  Phone: (310) 326-4700 or (800) 473-5422 (Outside CA), Fax: (310) 326-3311,,

Keith Swenson
Pelican Products, Inc.
Tel: (310) 326-4700
Toll Free: (800) 473-5422

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