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PELICAN™ UNVEILS ADVENTURE SERIES

By PelicanTeam on January 3, 2005


***FOR IMMEDIATE RELEASE***

Adventure Series

TORRANCE, CA – January 3, 2005 - Pelican Products, a leading manufacturer of technically advanced rugged flashlights and watertight cases, unveiled the Adventure Series, a new sub-brand of flashlights and micro cases.  Launching in early 2005, the Adventure Series will feature brand new packaging, point-of purchase displays, and a brand new tagline “Test The Limits.” 

New packaging for 13 lights and 6 Micro Cases features a macro-nature theme of rocks, water, leaves and bark to reflect the serenity of the outdoor lifestyle. The images are also applied to a range of point of purchase displays and sales material designed to compliment any retail store.

Pelican Adventure Series flashlights are constructed of extremely tough plastics such as Xenoy® and Lexan®, come with pre-focused polycarbonate lenses and the most intense LED or Xenon lamps on the market. The line also includes lightweight and waterproof Micro Cases, perfect for protecting backcountry electronics such as GPS units or cell phones. These pocket-sized cases can be spotted by the distinctive trademarked "Dual-Band" design and as with all Pelican Products; the Adventure Series is backed by the Legendary Lifetime Guarantee of Excellence “You Break It, We Replace It…Forever.”

For more information regarding Pelican’s Adventure Series, please contact Pelican at 23215 Early Avenue, Torrance, CA 90505. Phone (310) 326-4700 or (800) 473-5422 (Outside CA), Fax (310) 326-3311, Pelican.com, sales@pelican.com.

Media contact:
Keith Swenson
Pelican Products, Inc.
Tel: (310) 326-4700 - Phone inside CA
Toll Free: (800) 473-5422 - Phone outside CA
E-mail: kswenson@pelican.com

All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc. and others.
Xenoy and Lexan are registered trademarks of the General Electric Company.