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THE TWO HALVES OF PELICANcrnr_rt
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ADVANCED AREA LIGHTING GROUP:
Moving At The Speed of Light
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LIGHT AND NIMBLE
Pelican has never been a company that follows. At times by clever design and at times by simple hard work, Pelican has remained at the forefront of innovation in lighting and Protector Case™ design.

In a time of rapidly changing technology, Pelican has launched a work group to lead the charge into the 21st century. Lyndon Faulkner, CEO of Pelican, realized that "while we have been a leader in our respective lighting field, the potential for forging new frontiers is limitless. Creating the Advanced Area Lighting Group will keep us at the vanguard of both hand held and general purpose lighting."

The strength of the Advanced Area Lighting Group is it's ability to utilize the wealth of knowledge gained over more than 30 years and apply it to a full time research and development team.

Lyndon The acquisition of Blue i UK complements Pelican’s strategic vision and products to position the company as the pioneer in new lighting technology.

Lyndon Faulkner,
President and CEO
PELICAN PRODUCTS
ADVANCED AREA LIGHTING GROUP

PELICAN ACQUIRES BLUE I UK
In its pursuit of raising the standard for lighting excellence worldwide, Pelican has acquired a pioneering technology company: the British firm Blue i UK. Blue i UK brings 20 years of innovative and award winning lighting experience to Pelican. Located in England, Blue i UK are recognized as industry innovators with extensive R&D programs. Their expertise in LED technology and cordless portable technology is an ideal addition to Pelican's Advanced Area Lighting Group.

This acquisition, along with the creation of the AALG, has Pelican positioned in a $4 billion industry with unlimited growth potential and a brand synonymous with quality.

Blue i Team
Blue i UK: (From left) Darren Judd, Ian Page, Neil Walker

SUSTAINABILITY
The future is written and today’s inefficient incandescent lights will not be a part of it. By 2010 they will be completely banned for sale in Australia1, and by 2014 they are required to be 30% more efficient in order to be sold in the United States2. They are fragile, waste a great deal of energy and are bad for the environment.

The light created by an incandescent bulb is only 15% of the total energy it consumes; the remainder disappears as heat. Adapting the world to new lighting technologies would save an estimated 40% average in energy consumption. This would equal a cost savings, or business potential, worth $160 billion per year.  This is the CO2 equivalent of 555 million tons, which is the output of 530 power stations3

The Advanced Area Lighting Group's technology research not only contributes to saving energy, which is at a premium in today's market, but also provides a higher quality of light. Some of the benefits of LED lighting include cool IR and UV-free beam, low energy consumption, high reliability and a very long lifetime. Compared with traditional incandescent light, LED lights operate longer and more efficiently. LEDs last longer than CFLs and will make bulb buying more like an appliance purchase than a throw-away item. CFLs contains mercury and pose an environmental hazard and not accepted at all recycling centers. LEDs operate with chips made of nontoxic materials and last for about 50,000 hours, compared with 1,000 hours for an incandescent and 6,000 for a compact fluorescent. The benefits to the construction, industrial, fire and safety community are numerous.

Pelican is aware that in today's fragile world, meeting the needs of today's generation without compromising the ability of future generations to meet their own needs is crucial.

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TECHNOLOGY WITHOUT PAR
Pelican builds safety flashlights for the world's most hazardous environments. Its lights have passed rigorous testing standards. Be it with technology or materials, Pelican spares no expense to ensure safe and efficient products for all its users.

During the last decade there has been a revolution in lighting and battery technology and Pelican has been there from the start. New technology has played a central role at Pelican since it's inception over 30 years ago and continues to this day. Pelican's AALG is constantly improving battery technology that burns longer and weighs less than conventional batteries. Quick recharge, solid state technology and RoSH compliance ensures a robust product that complies with the most stringent safety requirements. LED, Night Vision, Shelter lighting and energy storage are not only a part of future work at Pelican' s AALG, they can also be found in products launching this year.

WORKING ON AND OFF THE GRID
Pelican's AALG has several new products in the incubator. In addition to improvements to the existing 9450B model, new Remote Area Lighting Systems will be released. This will include both smaller and larger units, all RoHS compliant and maintenance free.

In searching for new applications for LED technology, Pelican has created a system for bringing temporary light for interior applications. Known as Shelter lighting, it consists of a set of linkable high intensity LED cylindrical light heads which are powered by rechargeable batteries. These light heads can be independently switched and each offers up to 2000 lumens of diffused high intensity white or red light.

The need for Night Vision lighting systems is also constantly growing, and Pelican's AALG is researching and developing products for this market. Pelican is continually working to fill the vast and untapped potential for energy efficient lighting products.

1 The Guardian, February 21, 2007 (p.24 of the International section)
2 The Energy Independence and Security Act of 2007 - U.S. Government (requires all light bulbs use 30% less energy than today’s incandescent bulbs by 2012 to 2014,
   which effectively eliminates the use of incandescent lighting technology)
3 Sustainability Report, 2006. Koninklijke Philips Electronics N.V.
4 Adapted from Bullough, JD. 2003. Lighting Answers: LED Lighting Systems. Troy, NY. National Lighting Product Information Program, Lighting Research Center,
   Rensselaer Polytechnic Institute